Sophie the Giraffe toys are always popular with parents and babies alike, and Friendly Baby is proud to offer you this gorgeous Sophie the Giraffe Organic Fabric Rattle. 100% organic cotton with a maize fibre filling early learning rattle and comforter in one! Complete with a beautiful gift box this makes a perfect new baby gift. Available for a limited time at a special introductory offer price of 15% off RRP.

Real Nappy Week 2012 Special Offers

Real Nappy Week 2012 is here! Hurrah! A whole week of Real Nappy Special Offers! Up to 35% off top nappy brands, including the immensely popular brand new Tots Bots EasyFit V3, during Real Nappy Week. Offers must end on Sunday 22nd April and some offers are only available while current stocks last, so grab 'em while you can!

Tots Bots Excitement

Tots Bots have just launched lots and lots and lots of lovely new products. First up is the latest evolution of the best-selling Tots Bots EasyFit All in One nappy. There are numerous improvements to the design that you can read about on our main product page, but the thing that has most people getting excitement is the funky new storybook prints and their limited edition Brit Bots prints.

These same prints are also available in the newly redesigned Tots Bots TeenyFit All in One nappy designed especially for premature and teeny babies, AND also available in the Tots Bots FlexiWrap nappy covers for fans of a 2-part nappy system.

The white and rainbow versions of these new products will arrive into stock early March 2012, and the funky new storybook and limited edition Brit Bots prints will arrive mid-to-end March 2012. Excitement is already building and we've already had orders despite them only being launched yesterday so to get yours early make sure you pre-order as soon as possible.

The other positive of these fabulous new products is that we really need to make room for the stock to arrive. As such we have all the existing Tots Bots EasyFit V2, Tots Bots TeenyFit V2 and Tots Bots wraps on special offers with up to 25% discount off RRP. Stocks are limited so don't miss out and buy what you can now!

30% Discount off RRP on Tots Bots Multipacks!!!!

For a limited time only we are pleased to offer a massive 30% off all Tots Bots Bamboozle STRETCH Multipacks and all Tots Bots FlexiTots Multipacks. Each pack contains 15 nappies, 4 waterproof wraps and a roll of disposable liners. This is an offer not to be missed!

CuddleROAR!

A fantastic new addition to the Cuddledry family - the amazing Cuddleroar for all toddler dinosaurs and dragons! The towel for toddlers that is BIG, SOFT, WARM, FUN and downright gorgeous.

It is something special to use every day with your toddler - or to give as a perfect present.

Perfect for sensitive young skins, and loved by kids as well as mums and dads. The Cuddledry CuddleRoar helps make sure bathtime is a fun time and little ones feel warm and cosy wrapped in the luxuriously thick double layers of silky soft bamboo and organic cotton.

Tots Bots Scoop Gold Again!

Its official…TotsBots really are the BEST!!

TotsBots have won the much coveted Mother & Baby GOLD Award for Best Reusable Nappy…again!

The Bamboozle Stretch scooped the top award in this year’s Nursery Industry award ceremony held last week in London. What a fantastic month for TotsBots, in fact, what a fantastic year!!

Team TotBots are ecstatically happy and very proud that a two-piece nappy has surpassed all other products in the reusable nappy category for two years in a row now.

Fiona Smyth, Director, commented: ‘I am so proud and totally delighted that the Stretchy has won this sought after award for two years running now. This brings our total number of M&B Gold nappy awards to four; No other cloth brand comes close. This confirms that when it comes down to it, consumers prefer performance over the convenience of an All-in-One.'

The Easyfit wasn't that far behind though - it grabbed the BRONZE Award. The slim fitting, easy to use design also proved to be a big hit with the panel of M&B testers.

Two out of Three certainly ain’t bad!

The Real Rubber Duck

We first met The Real Rubber Duck more than a year ago at a trade show and fell in love immediately. We've been pestering ever since then to be able to stock it. Due to delays in production it has taken this long for this cheeky little chap to become available. Now we have him and we love him just as much as before.

The Real Rubber Duck is made from real natural rubber. You won't find plastic or PVC here, meaning nothing but good clean, safe fun for you and your little ones. A simple, classic design made from real natural rubber. You won't find plastic or PVC here, meaning nothing but good clean, safe fun for you and your little ones.

A simple, classic design that floats upright AND no holes to prevent that grime and mould build up inside. We really can't emphasise this enough after having plastic ducks bought for our kids, so we'll say it again - floats upright AND no holes to prevent that grime and mould build up inside. Why lesser ducks exist is beyond us!