Save 25% On Onelife Birth & Beyond Hamper Sets

For a limited time only Friendly Baby are delighted to offer you an amazing 25% off the RRP of a Onelife Birth & Beyond Hamper Set.

The Birth & Beyond set contains everything you need to get you started with cloth nappies. 16 birth to potty nappies, 8 boosters (for heavy wetters), and waterproof nappy covers in 3 different sizes. Not only is this a very cost effective way of buying your cloth nappies, but the fact that it all comes in a lovely basket hamper means that it makes a truly lovely present for any new parent.

We won't be able to keep this offer going forever so don't hang about, place your order now!

We Care for Your Security

We understand that you're concerned about the security and privacy of your online transactions. This is why we use Comodo to ensure that your valuable data, such as credit card details, are encrypted when you interact with our site.

"How do you secure my payment information?"

We employ state-of-the-art data encryption to ensure safe and secure transactions to our site.

Your computer and ours agree to transpose whatever we are sending into an unintelligible "hash" of characters, using a technology called SSL. For example:

3048 0241 00C9 18FA CF8D EB2D EFD5 FD37 89B9 E069 EA97 FC20 5E35 F577 EE31 C4FB C6E4 4811 7D86 BC8F BAFA 362F 922B F01B 2F40 C744 2654 C0DD 2881 D673 CA2B 4003 C266 E2CD CB02 0301 0001

Without the information on your computer or ours, no one can understand our encrypted communication.

What is SSL?

Secure Sockets Layer, SSL, is the security technology for encrypting a link between a web server and a browser. All data passed between our web server and your browser remains private and secure.

Whenever you communicate with us on our payment pages, a small yellow padlock appears in the bottom right-hand corner of your browser as a sign that we are now engaging SSL. (Another sign on some browsers is that when you enter the secure area of the site, the background of the address bar turns dark yellow or bright green. You'll also notice that http:// is replaced by https:// (The 's' stands for 'Secure').

"How do I know you are a real organization?"

To generate an encrypted SSL transmission, a web server requires an SSL Certificate. Checking a website's certificate is good practice that helps you avoid spoof websites, sometimes called "phishing" sites. To check the certificate, click on the padlock. Your browser will show you the name of the owner of the certificate. This name should match the name of the website operator.

Our SSL certificates are issued by a leading certificate authority, Comodo CA. Comodo is Web Trust-compliant, meaning that their business practices and processes have been rigorously audited according to AICPA (American Institute of Certified Public Accountants) guidelines by an independent approved auditor (Ernst & Young).

Comodo High Assurance certificates enable a high level of encryption. They also confirm that a company is a legally accountable organization.

To receive a High Assurance SSL Certificate from Comodo, we had to demonstrate to them that we are an existing business, along with our control over the domain you are visiting. When you shop online, you deserve to know who you are interacting with.

Seeing a site with a High Assurance SSL Certificate, confirms two essential factors:

• That you have a secure SSL (encrypted) link with this website


• That this website represents a real organization

SimplyLily LilyPadz, LilyWash and LilyWipes

To celebrate the launch of the new SimplyLily LilyPadz Starter Kit we have all of the individual items and the kit at specially reduced prices.

For a short time only get 20% off LilyPadz Nursing Pads. LilyPadz Nursing Pads are a revolutionary alternative to traditional nursing pads. No more uncomfortable, bulky, leaky nursing pads! These thin, flexible, self-adhesive silicone nursing pads provide incredible leakage protection for breastfeeding mums. LilyPadz special soft, flexible and non-absorbent material conform to your breast for a secure fit that actually helps to prevent breast milk leaks -- and they’re invisible under your clothing!

You can also get 10% off SimplyLily LilyWash, a gentle, oil cutting cleanser specially formulated to rinse off easily, leaving no soap residue or fragrance on your LilyPadz.

For out and about or simply between main washes of your LilyPadz you may prefer to use new SimplyLily LilyWipes Cleaning Wipes (also available at 10% discount).

Buy the whole SimplyLily LilyPadz Starter Kit at a huge 20% discount now.

Now LOWER Prices on the Luxurious Tencel Waterproof Sheet!

Tencel is a natural hygienic fibre made from 100% biodegradable wood pulp cellulose. This, together with an undetectable, breathable, 100% waterproof, polyurethane layer makes a fabulous fitted sheet for every bed. Yes, this waterproof sheet is so luxurious, and non-plasticy-feeling that you can use it as the main sheet! No need for a crunchy waterproof sheet with a cotton sheet on top. Just have one luxurious soft waterproof Tencel fitted sheet.

Friendly Baby are pleased to say that now that exchange rates are improving we've been able to lower the cost of the Tencel Fitted sheet considerably. For example the cotbed size sheet will now be £18.95 instead of its old RRP of £29.95.

Reusable Nappies made of iron....

Well, we just love this video and since Iron Baby is sporting a rather fetching nappy pin obviously she wears reusable nappies! Heh, any excuse to share this clip with you!

Now LOWER prices on all Mother-ease Products!

Here at Friendly Baby we are so pleased to be able to offer you lower prices across the entire Mother-ease range now that exchange rates are improving that we've decided to broadcast it here as a news bulletin! Many prices are up to 20% lower. Combine this with our multi-buy discounts and you are in for some real bargains! Happy shopping!

Breastfeeding and Work

You don’t need to stop breastfeeding just because you’re returning to work. Many working women find ways to continue breastfeeding their baby. And employers have certain obligations towards breastfeeding women.

How can I continue breastfeeding while working?

You have several options.
You can:

• arrange for childcare close to work, so that you can breastfeed during breaks
  or before and after work;


• express milk (taking milk from the breast by hand or using a pump) so that someone else can feed your baby while you are at work; or


• ask your employer for flexible working hours, arranged around breastfeeding.

If you want to breastfeed while working, you must tell your employer in writing in advance. They will then be able to make preparations.

How can I express milk at work?

You can express milk by hand or by using a pump. Friends who have expressed milk before, midwives and health visitors can advise on what kind of pump might be best.
It is a good idea to buy a pump a few weeks before returning to work, and practise
using it or expressing by hand. This will allow your breasts to get used to ‘letting down’ when expressing, and you can see how long it takes to express milk. You can build up a store of expressed milk to have in reserve, which will take the pressure off you for your first few days back at work. Make sure all equipment is sterilised before you start.

How should I store breastmilk?

Milk should be stored in a fridge and carried home in a cool bag. Ask your employer
to provide a fridge if you don’t already have access to one. It can be stored in the fridge for up to 5 days at 4C or lower (usually at the back of the fridge). Breastmilk can be stored for up to 2 weeks in the ice compartment of a fridge or for up to 6 months in a freezer.

Useful tips

• Label and date expressed breastmilk before putting it in the fridge or freezer.


• Have a trial run with childcare before returning to work.


• Be prepared by keeping an extra top and some breastpads at work.


• Defrost frozen breastmilk in the fridge and don’t refreeze it once thawed.


• If you are using milk within 5 days of expressing it, it is better to store it in the fridge than in the freezer.

Information for employers

Why should employers support breastfeeding?

As well as there being certain legal obligations to breastfeeding mothers, supporting breastfeeding has business benefits.
These include:

• reduced absence due to child sickness (breastfed babies are generally healthier);


• increased staff morale and loyalty, and a subsequent higher rate of return to work;


• lower recruitment and training costs; and


• an extra incentive to offer potential employees.

How can employers help?

Employers can have a policy to support breastfeeding that includes:

• a break allowance so that mothers can express milk;


• provision of a clean, warm and private room (not the toilet) for expressing;


• a fridge to store expressed milk; and


• flexible working hours for breastfeeding mothers. Make sure your employees are aware of your policy before they start their maternity leave.

What does the law say?

It is for the mother to decide how long she wishes to breastfeed, and returning to
work does not mean that she has to stop. On returning to work she should provide her
employer with written notification that she is breastfeeding. Her employer must then conduct a specific risk assessment. The Workplace Regulations and Approved Code of
Practice require employers to provide suitable facilities for pregnant and breastfeeding mothers to rest. The Health and Safety Executive (HSE) recommends that it is good practice for employers to provide a private, healthy and safe environment for breastfeeding mothers to express and store milk. It is not suitable to use toilets for this purpose.