Hippychick Organic Cotton Blanket

With demand for natural, organic products at an all time high, parents can now invest in a blanket that is as kind to the environment as it is to their baby’s ultra sensitive skin.

A perfect gift, these beautiful blankets are the softest you’ll ever find and are made from only the highest quality hand picked 100% organic cotton, untreated by any harsh or environmentally damaging colours or chemical treatments.

Available to fit either prams or cots and cot beds, Friendly Baby has the Hippychick Organic Cotton Blanket at a special introductory price of 10% off RRP.

Hippychick Waterproof Mattress Protectors

Friendly Baby are pleased to offer you a choice of two different types of fitted mattress protector; both are available to fit cots, cot beds, and single beds.

The first is the Hippychick Fitted Mattress Protector. Gone are the sweaty, rustling plastic sheets that so many parents and children dread and in their place is an ultra soft, breathable protector made from pure brushed cotton.

A discreet, undetectable layer of polyurethane makes the protectors 100% waterproof.
The polyurethane layer also acts as an anti-allergy barrier, protecting against dust mites which are a major cause of two increasingly common childhood conditions – asthma and hayfever.

The protective layer offers an effective barrier from all liquids (eg. nappy leaks, spilt drinks and sick) making the range indispensable to most families with young children.

A high end, Tencel version, of the fitted mattress protector is also available. Made from completely natural 100% biodegradable wood pulp cellulose, this protector is ideal for children with sensitive skins and families keen to use the most eco friendly products (it carries the European Programme for the endorsement of Forest Certification (PEFC) quality seal and the International Forest Stewardship Council (FSC) standards label.) The Hippychick Tencel Fitted Mattress Protector is soft, strong, cool in Summer and warm in Winter and protects against wet beds and damaged mattresses! Made from a biodegradable wood pulp cellulose and an undetectable, breathable, 100% waterproof, polyurethane layer it makes a fabulous fitted sheet for all cots, cot beds and single beds.

Both of these fitted waterproof mattress protectors are top favourites here at Friendly Baby and to celebrate we are making a special launch offer of 10% off RRP on the Fitted Mattress Protector and a truly amazing 20% off RRP on the Tencel Fitted Mattress Protector.

Widgey Nursing Pillow

Widgey nursing pillows are extremely versatile and give great support to both you and your baby when feeding, sleeping, reading, relaxing and playing.

Many Mums know the feeling of discomfort in your hips, back, pelvis, tummy, in fact almost anywhere, when lying in bed unable to sleep. Using the Widgey to support your bump, or between your legs to allow your hips to relax at a more natural angle can give much relief from the discomfort.

Once baby arrives the Widgey can be used behind you to give you additional support when you are feeling delicate, and obviously it can be used for its primary purpose of providing support for baby when feeding (either bottle or breastfed). If breastfeeding the Widgey really helps to support your baby in the correct position, unlike normal pillows which gradually lose their plumpness as baby suckles and you end up leaning over more and more as time goes on.

As baby is learning to sit up it is great to nestle them in the hollow of the Widgey as it provides a little extra support that they may need in the early stages of sitting, and also provides additional padding if they do fall.

Older kids like to lean on the Widgey when watching TV, so you will get many, many, years of use out of this fab cushion.

Friendly Baby has the nursing pillow on a special introductory offer to save 10% - £24.25 for the cushion with a removable blue gingham fitted cover, and £9.00 for additional nursing pillow covers available in a cute animal print.

Top Cloth Nappy Tips from Parents

Wiltshire Wildlife Trust, Wiltshire Council and Swindon Borough Council are working together to promote environmentally sustainable parenting in Wiltshire and Swindon. They have produced a fantastic video as part of that initiative. It provides information about the benefits of real nappies, as well as the realities of using them at home. This video will help you to make a more informed choice about what is right for you, your baby, your lifestyle and the environment. Some of it is only relevant to those in Wiltshire and Swindon, but there is so much useful information that we know many people will benefit from watching it. The video is 17 minutes and has been split into two parts for you to watch on You Tube. Enjoy!

The Real Nappy Video - Top Tips from Parents - Part 1
The Real Nappy Video - Top Tips from Parents - Part 2

Creatures Toiletries...especially for your little creatures

Creatures don't sneak in any nasties, so there's no tears or irritations, just a bath time experience as delicate and gentle as your touch. Creatures contains "no nasties"; no parabens, no SLS / SLE's, no artificial colourings or fragrances.

Creatures products have been developed by industry experts, with constant feedback from parents and paediatricians and is ideal for babies and kids with sensitive skin, eczema or other skin conditions.

Creatures Baby Shampoo, Creatures Baby Foam Wash and Creatures Baby Balm Butter have all been developed to suit delicate baby skin up to aged 14 months. Creatures Toddler Shampoo, Creatures Toddler Body Foam Wash, Creatures Toddler Hand Foam Wash and Creatures Toddler Body Mousse are all created with toddlers from 14 months to 4 years in mind.

The 'magic' ingredient in most of the Creatures baby and toddler toiletries is Rooibos.

Rooibos (the Aspalathus linearis plant) has been used for hundreds of years by the "bush people" for natural remedies - realising its powerful and natural healing properties. Handpicked, and naturally dried under the African sun - it will only grow on the limestone slopes of the Cedarberg Mountains near Cape Town in South Africa. Rooibos is pronounced "roy+boss" - and due to its red colour is also often called Red Tea or Bush Tea. A South-African mum stumbled on the natural healing powers of Rooibos when she added Rooibos tea to her baby's bottle, and found it to be instantly calming and soothing. Ever since thousands of mums in South Africa experienced success with food allergies, eczema, insomnia and hyperactivity in their babies and children.

Rooibos is scientifically proven to be:

• Anti-allergic


• Anti-bacterial


• Anti-inflammatory


• Anti-ageing


• Anti-spasmodic


• Anti-viral


• Rich in antioxidants

Site Improvements

Those of you who receive our newsletter will be aware that we are making some changes to our site. The time has come to make those changes, and we apologise to anyone that experiences difficulty accessing our site during the switch over.

Here is a snippet of what you can look forward to...

The site as a whole will look and feel the same as it currently does, but with some significant improvements for you.

• New search function to allow you to find all the products you are interested in more quickly.


• Zoom / Gallery function on images, to allow you to see a much larger image of the item that you are interested in, and in many cases to see alternative images. This is particularly useful for items that are available in different patterns such as wraps.


• Create an account with friendlybaby.co.uk and track the progress of your order online. Creating an account with us will also save time with subsequent orders as your details will already be completed when you log in, so all you need to do is to check that your personal details have not changed and complete your order.


• Extra security, over and above the current internet norms. When you are on any secure page of the website, such as your account, or in the checkout process, you will see a green bar at the top of your browser (latest versions of browsers) - this is different in each browser, see examples below. In IE7 you will need the phishing filter switched on to see the green, but you really ought to have this switched on anyway. What this means in real terms for you is that friendlybaby.co.uk has been validated as a legitimate organisation, the website has been authenticated, and you are safe from security threats such as phishing attack, and other increasingly sophisiticated internet scams.

We know that you will like the new features that we are introducing, and while we hope that the new features will be up and running in the blink of an eye we can't rule out a few teething problems. If you try to place an order and experience any difficulties you can either email us with your order and we can call you back to take payment or send an electronic invoice for you to pay online, or you can call us to place your order in person (during normal working hours).

We'd love to hear what you think of the new features once they are available, and if you have any other feedback on any changes you'd like us to make in future we'd like to hear those too so please do let us know!

Organic Fortnight Special Offer.

To celebrate Organic Fortnight we are offering you the chance to buy an Organic Cotton Tots Multipack at the same special offer price as our non-organic Cotton Tots. This is a whopping 25% off RRP. Stocks are strictly limited and organic fortnight ends 20th September so don't delay!

The Dragons are back, but this time they're in the Cuddledry Den!

Well the Dragons Den may be closed for business but this September sees the return of the multimillionaire investors dropping in on some of the most memorable entrepreneurs from the Den - and so of course they wanted to catch up with both Helen and Polly from Cuddledry.

This Sunday (6th September) you will be able to see the latest update, filmed at their warehouse. Don't forget to watch! BBC2 Scotland 19:00; England, Wales and Northern Ireland 21:00.