Lansinoh Practical Parenting Silver Award Winners!

We are proud to announce that Lansinoh Lanolin and the Lansinoh LatchAssist have each won the Silver Award in the Practical Parenting 2009/2010 awards . For Lansinoh Lanolin, the accolade came in the Pregnancy and New Mums Skincare category, and the LatchAssist was awarded Silver for New Product in 2009. Friendly Baby have both of these products available at a special price of between 10-20% discount off RRP.

Sophie the Giraffe - Mother & Baby Award

We are delighted to tell you that Sophie the Giraffe has made it through to the final 8 in the hotly contested Mother and Baby Awards 2009. All products in the awards are tested by real parents and readers of Mother and Baby and it's their feedback and scores that decide the winners, and for this reason the awards are very respected in the nursery industry.

Sophie is through in the category "Best Newborn Toy 0-6 months +" and is up against products from Tesco, Marks and Spencers, Fisher Price and VTech amongst others, so keep your fingers crossed that our little natural friend scoops the Gold, Silver or Bronze "Oscar" of the babyword at the awards ceremony in London on 19th November. We'll keep you posted.

Sophie the Giraffe

OK, we admit to wondering what all the fuss was about and wondered if just maybe the French had gone a bit mad by buying the same gift for every newborn for over 40 years...but when we finally got to meet Sophie the Giraffe we absolutely fell in love.

She is made from 100% natural rubber and as such warms up as you hold her and is lovely and soft and bendy. She has a unique, delightful, natural scent that comes from the hevea tree from where the rubber is harvested. Sophie the Giraffe is a safe and all-natural teething toy for your little one.

As she is so lightweight and has long slender legs and neck she is very easy for little ones to grasp and as such very quickly becomes a firm favourite. Her ears are great for babies who are cutting their front teeth and as their back teeth start to bother them the legs of the giraffe are just perfect for getting to those hard to reach areas to have a good chew. Give her a squeeze and she'll even 'laugh'.

Such a lovely toy that is guaranteed to be loved by babies worldwide, Friendly Baby is delighted to have Sophie the Giraffe available for a very limited time at the amazing price of 20% off RRP. We don't expect to be able to offer this price for long so don't delay!

Hippychick Hip Seat

The Hippychick Hipseat is a back supporting belt, with an integral padded foam shelf, developed to allow adults to carry their children naturally on their hip without the usual strains on the back.

Specifically designed to address one of the root causes of adult back pain, the seat provides a firm shelf for the child to sit on and supports their increasingly heavy weight from underneath. Instead of twisting the spine, the back stays straight and the child is tucked into the chest on whichever side is more comfortable for the wearer, providing comfort and security for both adult and child. Endorsed and recommended by osteopaths, chiropractors, physiotherapists and health centres. Suitable for children aged 6 months - 3 years.

For a limited time only Friendly Baby are pleased to offer the Hippychick Hip Seat at a discounted introductory price of 10% off RRP.

Baby Sense

At Baby Sense, they know a baby develops best when she is calm and rested, and calming a baby is not always easy and sleep problems do occur. Parenting is the one vocation in life for which there is no training, feeling isolated or out of depth is a feeling most parents experience at some stage in baby’s first year. That is why Baby Sense have launched a range of baby products that help your people feel reassured and calm.

The Baby Sense Cuddlewrap has been designed as the ultimate swaddling blanket for a new baby. The shape is perfect for a snug fit with a shaped neck area cut out so that the arms can be tightly wrapped near to the body and face. The deep hug of the stretchy cotton ensures that the baby feels as cosy as those last days in the womb.

The Baby Sense Sling has been designed to encourage parents to carry their babies in the optimal position. The Sling’s soft fabric cocoons the new baby in a foetal position, which supports the neck well – essential for the newborn. Curled up snugly and close to the parent the baby is calmed in a familiar womb-like environment. Suitable for up to 9kg.

Friendly Baby are pleased to be able to offer you both the Baby Sense Cuddlewrap and the Baby Sense Sling at a special introductory price of 10% off RRP.