VAT and the world economy in general...

As we all know 2009 was a special year for the UK economy with the standard rate of VAT being reduced from 17.5% to 15%. As of 1st January 2010 the standard rate of VAT is once again 17.5%. Many of the Friendly Baby items are zero-rated meaning that there is no VAT charged on them (all the nappies, wraps, liners, baby swimming costumes, towels...), however toys, toiletries, bedding, etc do incur VAT. Friendly Baby has made the decision to in effect lower our pre-VAT prices as of 1st January so that there is zero impact to you of the increase in VAT.

However, some of our manufactureres have had no choice but to increase their prices significantly due to exchange rates and various other world events. We are delaying increasing our prices as long as we can but for high-turnover items where prices have increased significantly we have no choice and will very soon have to increase our price to you (in many cases the Friendly Baby price is actually lower than the new wholesale price!), so to give you a headstart before some of the prices increase we recommend if you are planning to purchase Mother-ease Air Flow or Mother-ease Rikki wraps any time soon don't delay!